BT adds to C-suite with new role

BT has appointed Adam Hett to the newly created role of chief product owner - digital, as it continues to expand the digital capabilities of Panorama.

Hett will lead the strategy, performance and ongoing evolution of BT's digital channels, including the Panorama desktop and mobile app.

His remit spans shaping the future digital experience across the platform, helping advisers engage with Panorama while supporting stronger client outcomes.

Hett joins after more than 13 years at Macquarie, where he most recently served as head of digital wealth. In that role, he led the vision, strategy and delivery of digital wealth experiences and managed a team of more than 150 product, design, engineering and delivery specialists.

He previously held a range of senior leadership positions across Macquarie's wealth management business, including responsibility for adviser-facing digital platforms.

BT said the newly created role has been established as demand grows for simpler, mobile-first wealth experiences.

BT said Hett will focus on creating more engaging and intuitive digital experiences that sport advisers throughout the advice journey and strengthen connections with their clients.

BT chief product officer Annabelle Kline said the appointment reflects BT's ambition to further strengthen Panorama's position as a leading platform for advisers.

"The most successful advice businesses are increasingly focused on technology that feels simple, integrated and aligned to the way they work and engage with clients. Our focus is making sure Panorama continues to support the way those businesses want to operate now and into the future," Kline said.

"Advice practices are evolving rapidly, and advisers are looking for technology partners that can help them run more efficient businesses while delivering seamless, connected and client-focused digital experiences that are designed around both their needs and the needs of their clients.

"Adam brings deep experience building and scaling digital wealth platforms and a strong track record of translating customer needs into practical solutions. His expertise will be invaluable as we continue to evolve Panorama and support the next stage of growth for advisers and investors."

Hett said BT's strong position in the market and clear ambition for Panorama made the opportunity particularly compelling.

"Panorama has established itself as one of Australia's leading wealth platforms, with significant scale, strong momentum, and a clear focus on adviser outcomes. What attracted me was the opportunity to help shape the next phase of its evolution and help enhance how advisers and their clients engage with Panorama through more integrated and intuitive digital experiences," Hett said.

"Advice businesses are increasingly looking for technology that is simpler, more tailored and easier to use. I'm excited to join BT and help shape the next generation of digital experiences that make it easier for advisers to engage with Panorama and for their clients to achieve their financial goals."