Newspaper icon
The latest issue of Financial Standard now available as an e-newspaper
READ NOW

Superannuation

Big four fail in cross-selling retail super funds

Australia's big four banks are failing to cross-sell their retail superannuation products to their existing banking customers, the latest Roy Morgan research shows.

Upgrade your subscription to access this article

And gain access to:
  • All website content, including archived news
  • Home page news customisation
  • Tech Zone, your technical resource library
And more
Already A Subscriber?

Read more: SuperannuationANZ customersAustraliaCBANAB Group clientsRoy Morgan Research ConsumerANZ clientsCommonwealth BankMorrisRoy Morgan industry communications director Norman MorrisRoy Morgan research shows