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Showing 1 - 1 of 1 results for "Value attributes"

Industry fund brands stronger than retail

MARK SMITH  |  FRIDAY, 30 JAN 2015
... those making an active choice of super fund. The study also found that super funds that scored well across the Value attributes tended to have higher consideration scores, a measure of prospective members' intention to use a given fund and current members' ...
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