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Showing 1 - 2 of 2 results for "Pair ads"

Compare the pair ads fail to excite members

LAURA MILLAN  |  THURSDAY, 15 JAN 2015
Television advertisement for superannuation funds is failing to engage with members, who mainly prefer email communication or newspaper advertisement. "Splashing your brand on the TV might be cutting through to members in terms of awareness but it is ...

ISA to change Compare the Pair ads

JAMES FERNYHOUGH  |  TUESDAY, 24 JUN 2014
Industry Super Australia (ISA) will change its 'Compare the Pair' advertising campaign to include disclaimers after the Australian Securities and Investments Commission (ASIC) expressed concern that the ads were misleading to consumers. In future advertisements ...
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