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Showing 501 - 510 of 612 results for "Advertising"

Dazza is a dud: FPA survey

CHRIS NICHOLLS  |  TUESDAY, 28 AUG 2007
... with consumers, almost two-thirds of Financial Planning Association (FPA) members believe the Value of Advice 'Dazza' advertising campaign has been a flop. First aired on national TV in October 2005, and backed up by a print and website campaign, the ...

On the sub-prime defensive

SUZY MAC  |  TUESDAY, 28 AUG 2007
... reviewing investment protocols. Wizard Home Loans has also felt the need to reassure customers this week, with new advertising stating it is "well buffered from the capital markets volatility". Keen to distance themselves from the likes of RAMs and capital ...

Success of planners a double-edged sword

CHRIS NICHOLLS  |  MONDAY, 25 JUN 2007
... let alone any increasing consumer awareness." Guggenheimer said the recent SimplerSuper rules and their associated advertising had put added pressure on the system; the opposite of the original desired effect. "There's a practical limit to the number ...

People to power advice of the future

... advisers need to focus on client value. "What do advisers do for their clients?" he asked. He said the challenge, amid advertising for industry funds and future government regulation uncertainty, was to advertise clear benefits to clients. If not, he ...

SEQUAL to boost reach through education

CHRIS NICHOLLS  |  TUESDAY, 19 JUN 2007
... education comes as the Australian Securities and Investments Commission (ASIC) recently criticised brokers for misleading advertising. Currently, 47 per cent of reverse mortgages settlements occur via intermediaries such as mortgage brokers and financial ...

Industry funds to boost planner numbers

CHRIS NICHOLLS  |  WEDNESDAY, 13 JUN 2007
... involvement created through higher account balances and generally more exposure to super in the press and through advertising. "And that will lead to more people wanting to ask a few more questions about whether they're in the right investment option ...

Suncorp planners ride groundswell of activity

... government's tax benefits," she added. Doyle said the 160 per cent increase occured despite relatively no change in the advertising campaigns compared to last year. "Lots of people are consolidating their assets, the one million-dollar opportunity does ...

ASIC watching reverse mortgage materials

HAMISH MADDEN  |  TUESDAY, 5 JUN 2007
The Australian Securities and Investments Commission (ASIC) has called on reverse mortgage brokers to ensure advertising and promotional material is clear and not likely to mislead after citing five cases of problematic marketing. With the reverse mortgage ...

Vanguard takes top honours at Rainmaker Marketing Awards

HAMISH MADDEN  |  MONDAY, 4 JUN 2007
... www.mercerwealthsolutions.com.au Mercer Wealth Solutions Best Website of the Year (Open) www.theriskstore.com.au The Risk Store Best Advertising Campaign of the Year (Consumer Division) The AXA... Plan AXA Australia Best Advertising Campaign of the Year ...

Fidelity responds to Darfur campaign

ALEX DUNNIN  |  THURSDAY, 31 MAY 2007
... that include the Save Darfur Coalition (SDC) which launched an aggressive TV, mobile billboard and transit station advertising campaign criticising the global wealth money manager in its home state. The SDC is a coalition of faith-based group sin the ...