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Showing 31 - 34 of 34 results for "Social Media Campaign"

Sales approach boosts Sunsuper member uptake

MARK SMITH  |  FRIDAY, 8 MAR 2013
A strong "sales culture" approach and a souped-up IT system helped one superannuation fund grow its member base in recent months. Sunsuper's general manager of business growth Craig Godfrey says the fund is receiving more than 1200 new member applications ...

HOSTPLUS serves up online engagement

MATT WOODINGTON  |  WEDNESDAY, 13 JUL 2011
HOSTPLUS plans to repeat its social media campaign to place an apprentice chef in one of Australia's leading restaurants after generating high levels of member engagement with its debut outing, the Rainmaker Sales and Marketing Symposium heard today. ...

Twittering social media takes time

ALISON BEVEGE  |  THURSDAY, 24 MAR 2011
... goal) member engagement? Education? Investor relations? Customer support?" he asked. Pride warned that a social media campaign can take up to 18 months to pay dividends and said stopping a campaign halfway, leaving abandoned sites was the worst thing ...

Shift ad budget for Gen Y: Williams

MICHAEL HOBBS  |  THURSDAY, 14 AUG 2008
... consuming either," said Williams. "Pull one television commercial out of your budget and could probably fund a social media campaign, drop a couple hundred thousand of those brochures and you could fund your whole digital marketing campaign." Developing ...
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