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| | | Industry Super Australia (ISA) will change its 'Compare the Pair' advertising campaign to include disclaimers after the Australian Securities and Investments Commission (ASIC) expressed concern that the ads were misleading to consumers. In future advertisements ... |
| | | | ... complaints to the Australian Securities and Investments Commission (ASIC) in relation to the organisation's new 'Compare the Pair' television commercials. ISA deputy chief executive Robbie Campo told Financial Standard that "the bank-owned retail funds ... |
| | | | ... Securities and Investments Commission (ASIC) will consider complaints about the new Industry Super Association (ISA) 'Compare the Pair' campaign, over concerns that they are "misleading." Commissioner Greg Tanzer confirmed that the regulator looked at ... |
| | | | ... impact." This follows news that ISA has put out a tender for an advertising buyer, following the renewal of its 'Compare the Pair' campaign. ISA will continue to work with its creative agency responsible for the 'Compare the Pair' ads, The Shannon Company. ... |
| | | | ... that has grown up between industry funds and financial planners over commissions and Industry Super Australia's "Compare the Pair" advertising campaign. Harper said the partnership with the FPA could help to forge a better relationship between the two ... |
| | | | ... fund. When asked whether the historic political friction - embodied in events such as Industry Super Australia's 'compare the pair' advertisements - made it difficult to reach an agreement, Harper told Financial Standard: "What has gone on in the past ... |
| | | | ... features across funds, it has challenged marketers who must consider ways to differentiate their funds. "The 'compare the pair' campaigns are gone, there's no more of those beautiful bars that showed how your fund had lower fees than the other," AustralianSuper ... |
| | | | ... need to be disclosed so we can understand." The issue of disclosure turned to industry funds, with ISN's own 'compare the pair' advertising campaign coming under scrutiny from panel members and the audience. "Our campaign costs only a tiny percentage ... |
| | | | ... get people in front of an adviser, so how do we push back [against the industry fund campaign]. You can't do a Compare The Pair campaign if there are no commissions on super," said Tucker. Instead, advisers must focus on the positive stories about the ... |
| | | | ... and their retail counterparts. The campaign has been christened 'Movement', and follows the high media profile 'Compare the Pair' campaign and the recent Bernie Fraser Reassurance campaign, which sought to reassure members during the GFC. A media statement ... |
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