Digital financial advice software provider Decimal is welcoming former Association of Superannuation Funds of Australia chief executive Pauline Vamos to its board of directors.
Vamos joins as a non-executive director, bringing more than 25 years' financial services experience. She spent nine years as ASFA chief executive and has also previously served with ASIC as director, financial services regulation - licensing and business operations.
Decimal chairman Mark Potts said Vamos will add significant value, being highly regarded globally for her integrity as an executive leader.
"The appointment comes at a time when Decimal is making significant inroads in the superannuation sector by enabling providers of all sizes with the capability to engage their members more meaningfully through digital advice," Potts said.
Vamos said the opportunity to join Decimal and help influence the sector's transition to better technology-based member engagement was too compelling to pass up.
"As chief executive of ASFA I spent a lot of time leading the conversation with funds and providers on the need to innovate their engagement models," Vamos said.
Vamos said that no fund has yet fully executed on member engagement and believes that digital advice and scalable technology will make the sector more accessible, objective, cost-effective and convenient.
"What's also particularly exciting is its appeal for women, who for various reasons had limited access to the ability to guide their own financial decisions," Vamos added.
"Ultimately everything Decimal offers the market is geared to improving member engagement. And that's a key message that needs to be reinforced. This is technology that partners with funds to deliver the best possible outcome to members."
Vamos will commence her directorship immediately.