Super social media yet to excite membersBY ALEX DUNNIN | MONDAY, 17 MAR 2014 10:35AMSocial media usage by super funds generates much more excitement among the funds themselves than it does among its members, reveals research by Rainmaker. Related News |
Editor's Choice
Perennial to close three responsible investment funds
Perennial Partners will shutter three responsible investment funds that manage $140 million in combined assets, as they fall short of reaching scale and achieving their investment objectives.
LGT Wealth Management hires five advisers from rival
LGT Wealth Management Australia has expanded its Syndey private client advisers' team with five senior hires from UBS Wealth Management.
MSC Group awarded mandates for natural resources strategy
MSC Group will provide administration capability and trusteeship for a natural resources strategy focusing on the energy sector and select commodities.
Norges Bank slashes exposure to US government bonds
Norges Bank Investment Management (NBIM), the investment manager of Norway's sovereign wealth fund, the Government Pension Fund Global, has proposed a major restructuring of the fund's exposure on US government bonds.
Further Reading
Products
Expert Feed
When geopolitics becomes a portfolio risk
Geopolitics is back - again - and Australian investors can no longer treat it as distant background noise.
Does association membership still matter?
With all the changes the advice sector has experienced in recent years, such as regulatory reform and increased education and professional standards ...
Digital assets and where they stand in 2026
So far in 2026 digital assets have captured the headlines largely for the wrong reasons, but that doesn't tell the full story.
Rethinking default design in a changing market environment
The evolution underway in the US DC system highlights the value of periodically reassessing default design assumptions.
Featured Profile
Sarah Shaw
GLOBAL PORTFOLIO MANAGER
4D INFRASTRUCTURE
4D INFRASTRUCTURE
It wasn't confidence that prompted Sarah Shaw to walk away from established investment houses and co-found 4D Infrastructure in 2015. It was something she believes is far more important: courage. By Vinny Vucago.
The Financial Standard podcast Tune in each week as we discuss the latest developments in Australia's wealth management industry. |  |
The underlying premise here is that social media following is the only metric worth looking at. More valuable is consideration of:
> What is the SM strategy?
> Who are the followers?
> Does the follower profile meet the strategy objectives?
> What is the share of voice being achieved by the fund relative to its size?
Above all, the overriding metric must be: 'How does following in social media translate into brand loyalty, brand reputation, improved member retention etc.'
We find that we can't afford not to have a SM presence as this is where people like to share their experiences about the brand and a few select it as their preferred channel to communicate with the brand. So we use social media to engage, educate, raise the profile of our brand but overall, we are there just to listen and reply to enquiries comments and the occasional complaint.