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Raiz names new chief executive

The chief executive of Raiz Invest stepped down after nearly four years in the post and has been replaced by former Selfwealth chief Craig Keary.

Brendan Malone left the top job on May 29 and remains on gardening leave until 29 May 2027.

Keary commenced as chief executive on June 1, wrapping up a stint as chief executive of private markets investment firm Keyview Financial Group, which he assumed last November.

Raiz chair Kelly Humphreys said the board has worked with Malone to determine the right time and approach for leadership transition as Raiz enters its next phase of growth.

"Under his leadership we refocused on our core Australian operations and achieved steady growth across revenue, active customers and funds under management. This has resulted in underlying net profits and cashflow, a major achievement during Brendan's time as chief executive," she said.

Malone said it had been a privilege to lead Raiz, highlighting its mission to improve financial literacy and access to investing.

He assumed the post of managing director and group chief executive in September 2022 after George Lucas left the position.

"Helping everyday Australians access investing, build financial literacy and work toward long-term financial wellbeing has been at the heart of everything we've done. I'm proud of what we've
achieved together. I thank our people and our customers for their support and am confident Raiz is well positioned for the future," he said.

Keary led online broker Selfwealth for two years from October 2023, following the sudden departure of Cath Whitaker.

Under Keary, Selfwealth was acquired by Syfe. The acquisition finalised in May 2025, with Selfwealth delisting from the ASX to operate as Selfwealth by Syfe.

Keary also served as chief executive of Ignition Wealth in Asia Pacific and was the chair of Ensombl.

His broader career spans major institutions including HSBC, Commonwealth Bank, Westpac and AMP Capital.

"Raiz has built a trusted brand, a differentiated platform and a deeply engaged customer community. I believe we have an extraordinary opportunity to help millions of Australians build wealth, through accessible products and education and guidance delivered at scale," Keary commented.

Read more: SelfwealthCraig KearyRaiz InvestAustraliansSyfeBrendan MaloneASXCath WhitakerCommonwealth BankEnsomblGeorge LucasHSBCIgnition WealthKelly HumphreysKeyview Financial GroupWestpac