NGS Super names chief member officer

NGS Super has appointed Adam Parsons as its chief member officer, who will lead the super fund's Member Business unit responsible for member growth, engagement, financial advice and user experience.

Parsons has over 20 years' experience across superannuation, wealth management and broader financial services. He joined NGS Super in 2024 as executive manager of marketing, leading the fund's brand, marketing and digital experience functions.

Prior to NGS, he held senior marketing leadership roles at Colonial First State and Commsec.

The Member Business unit plays a central role in delivering improved member outcomes, strengthening employer partnerships, and building a more connected and seamless experience across all member touchpoints.

Parsons will be responsible for accelerating NGS Super's member growth strategy, enhancing the end-to-end member experience, expanding access to financial advice and education, and further integrating digital capability across all engagement channels.

NGS Super chief executive Natalie Previtera said Parsons' energy, enthusiasm and knowledge of the business stood out, and these qualities will play a critical role as the fund scales its member services.

"Adam brings a powerful combination of strategic marketing expertise, digital transformation experience and a clear focus on member growth and engagement," she said.

"I am honoured to take on this role at such an important time for NGS Super," Parsons said.

"We have a clear opportunity to deepen engagement, enhance the experience we deliver to members and employers, and build on the strong foundations already in place. I look forward to working with the executive team to drive the next phase of growth and impact for the fund."

Parsons' appointment follows a comprehensive executive search process with an extensive field of high-calibre candidates, NGS Super said.

"The strength of the candidate pool reflected NGS Super's market position and strategic momentum," Previtera said.