A new superannuation fund hoping to bridge the retirement savings gap will launch with the hope of disrupting the system that has disadvantaged women.
Super Life is founded by chief executive Pascale Helyar-Moray, who formerly led Human Super.
According to its website, Super Life is a superannuation fund designed for women who care about their retirement and want to improve their financial wellbeing. It also promises members more transparency and better ways to deal with their superannuation provider.
While Super Life does not have a PDS as yet, it aims to invest in "women-friendly companies."
Financial education will be a centrepiece of the start-up's offering. From the get-go, the fund wants to educate members on the women-specific super advice they need at their different life stages.
A fundamental problem with most superannuation is that it's not built for women, and there is a big gap in super between women and men at the end of their working lives, the website shows.
"Super Life is a superannuation fund that makes building your super easy. In fact, you can do it without thinking, as you shop."
Helyar-Moray was appointed chief executive of Human Super in 2017 but left less than a year later.
Human Super has rebranded twice, first as BeSuper late last year. It then relaunched as FairVine in May - also a superannuation fund designed for women.
FairVine is a sub-plan of Aracon Superannuation Fund, which was acquired by Managed Accounts Holdings - now Xplore Wealth - late last year.