NAB launches robo-advice platformBY ALEX BURKE | THURSDAY, 10 SEP 2015 12:12PMNAB has unveiled its new digital advice service for internet banking customers. Related News |
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Andrew Gregory
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After 25 years, Andrew Gregory remains motivated by the impact financial advice can have on Australians' lives. As UniSuper's chief advice officer, he is not slowing down on any of his current ambitions. Matthew Wai writes.







The term "robo-advice" must be confusing to investors.
From the article above it seems that, for NAB, robo-advice means a personalised assessment of what the investor may need, without recommending specific financial products. So the "robo-advice" will tell the investor what they need but the actual investment requires a traditional adviser.
In Australia, advice usually means risk profiling, making a recommendation of specific financial products through a statement of advice, investing on behalf of the client, managing the portfolio and client reporting.
And robo-advice means providing all these things digitally; risk profiling, recommendation, transactions and reporting. This benefits the investor by increasing the convenience of advice and lowering cost.
Perhaps NAB should be calling Prosper "robo risk profiling"?