Marketing beyond gimmickryBY ALEX DUNNIN | WEDNESDAY, 22 AUG 2012 10:45AMJust as super funds in Australia are jumping on board engagement channels like blogging and targeting Gen Y, a US financial branding consultant group says the marketing world has already moved on. |
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David Woodall
CHIEF EXECUTIVE OFFICER, SUPERANNUATION
INSIGNIA FINANCIAL LTD
INSIGNIA FINANCIAL LTD
Facing his greatest test yet in metamorphosing MLC Super, Dave Woodall is adamant the juice will be worth the squeeze. Jamie Williamson writes.
