Game changer in six months: AMP SMSFsBY LAURA MILLAN | THURSDAY, 21 FEB 2013 12:40PMAMP Group's self-managed super fund business is now managing more than 9,100 SMSF accounts, more than treble the number it managed in the first half of last year. |
Editor's Choice
Industry reacts to Mulino's sweeping reforms
From the advice sector to super funds, reactions to the sweeping reforms announced by the minister for financial services have been broad.
TAL names chief customer and health officer
TAL has named a new chief customer and health officer, choosing to promote from within.
HESTA appoints new heads of risk and finance
The $105 billion super fund has named a new head of risk and new head of finance, who will also serve as deputy chief financial officer.
MA Financial AUM surges 44% in 1H26
MA Financial Group posted a positive half year to 30 June 2026, with assets under management (AUM) increasing by 44% to $15.5 billion, attributed to significant activity levels in core real estate.
Further Reading
Products
Featured Profile

Andrew Gregory
CHIEF ADVICE OFFICER
UNISUPER
UNISUPER
After 25 years, Andrew Gregory remains motivated by the impact financial advice can have on Australians' lives. As UniSuper's chief advice officer, he is not slowing down on any of his current ambitions. Matthew Wai writes.







According to the latest ATO statistics, there were 496,028 SMSFs at end the end of December 2012, being established at over 2,000 a month. So call it 500,000 now.
I make 9,100/500,000 less than 2%, so let's not get too excited. SMSF administration is still predominantly a 'cottage industry' of thousands of accountants.
Over the past year AMP Super has announced previously the acquisitions of
Cavendish (5000 funds)
Smart Super (1000 funds)
Multiport (2500)
That leaves SuperIQ & Ascend with 600 funds
And as there are approximately 496,000 SMSFs at Dec12 (as per the ATO statisitical report) the 9100 funds represents less than 2% of the wholesector (not 7% as claimed above).
Regarding whether it is 2% or 7% doesn't matter. 9,100 funds is a hell of a lot!
Good luck getting a return on that investment