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Showing 1 - 7 of 7 results for "Google AdWords"

ASIC scrutinises managed fund marketing

ELIZABETH MCARTHUR  |  WEDNESDAY, 23 MAR 2022
... retirees. Search engine advertising was part of ASIC's case against Mayfair, with the regulator accusing it of buying Google Adwords for terms such as "term deposit" in marketing its debenture products - which could give consumers a false impression ...

Mayfair 101 wins case, questions remain

ELIZABETH MCARTHUR  |  MONDAY, 8 MAR 2021
... Notes in April 2020. ASIC took particular issue with the fact that the debenture products were being marketed using Google AdWords phrases like "term deposit" and "bank deposit". Despite Klees being unsuccessful in his suit, his complaint echoes many ...

Industry super accused of misleading consumers

ELIZABETH MCARTHUR  |  THURSDAY, 16 JUL 2020
Liberal MP Jason Falinski has accused industry super funds of using the Google AdWords term 'retail super' after BT was fined for using the term 'industry super'. The subject arose as Falinski questioned ASIC during the Senate Parliamentary ...

Mayfair 101 reveals new sub-division, hires chief

ELIZABETH MCARTHUR  |  TUESDAY, 5 MAY 2020
... in its promotion of debenture products after action by ASIC. The regulator took issue with Mayfair's use of Google AdWords which meant when consumers searched for term deposits, bank term deposit, term deposit alternative or term investment Mayfair ...

Mayfair 101 pushes on

ELIZABETH MCARTHUR  |  THURSDAY, 23 APR 2020
... restricted in its promotion of debenture products after action by ASIC. The regulator took issue with Mayfair's use of Google AdWords which saw meant when consumers searched for term deposits, bank term deposit, term deposit alternative or term investment ...

Tech firm supercharges search engine marketing

PRESS RELEASE  |  THURSDAY, 10 JUN 2010
... realign keywords and change spending patterns to reach marketing targets. The myDIALS provides direct feeds of Google AdWords campaign success to the NetSuite platform, which allows managers and executives to evaluate the profitability of a campaign ...

Market wrap - midday

AAP  |  FRIDAY, 18 MAY 2007
... Network sliced two cents to $3.11. Fairfax Media was down 11 cents to $4.99 despite the announcement it will run Google AdWords advertisements on its online news outlets. Newspaper rival News Corporation was down 10 cents to $28.31 while the non-voting ...
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