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When Maslow's Theory and Marketing Collide

Has modern marketing lost its way? Financial marketer Guy McKanna channels Peter Drucker and Abraham Maslow to explain what works and what doesn't.

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Read more: Abraham Maslow,  Coke,  Guy McKanna channels Peter Drucker,  Maslow,  Marketing Collide,  Emotional Selling Proposition,  Guy McKanna,  Pepsi,  Peter Drucker,  Australia,  BNP Paribas Investment Partners,  Cadbury chocolate,  Coca Cola,  Coke-a-Cola,  Doltone House,  Engine Optimisation,  ESP,  Fidelity,  General,  Hyde Park,  Joyville,  June,  MAX Forum,  Siimon Reynolds,  Sydney,  Theory