Shift ad budget for Gen Y: WilliamsBY MICHAEL HOBBS | THURSDAY, 14 AUG 2008 12:00PMSuper funds must revamp their marketing strategy and reallocate funding from traditional marketing media and focus on online content to better communicate with Generation Y, according to digital marketing expert, Jenny Williams. |
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Brian Redican
CHIEF ECONOMIST
NEW SOUTH WALES TREASURY CORPORATION
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