Marketers urged to target over-50sBY KATE HAGE | THURSDAY, 12 OCT 2006 11:04AMInstead of chasing the fickle Generations X and Y, superannuation marketers could take their lead from an American marketing group urging businesses to turn their attention to a far wealthier and they say just as fickle demographic group, the over-50s. |
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David Woodall
CHIEF EXECUTIVE OFFICER, SUPERANNUATION
INSIGNIA FINANCIAL LTD
INSIGNIA FINANCIAL LTD
Facing his greatest test yet in metamorphosing MLC Super, Dave Woodall is adamant the juice will be worth the squeeze. Jamie Williamson writes.
