ISA spends $9 million on ad campaignBY JAMES FERNYHOUGH | THURSDAY, 27 FEB 2014 12:25PMIndustry Super Australia (ISA) has confirmed that it spent around $9 million on advertising in 2013, despite some media reporting a much higher figure. Related News |
Editor's Choice
Ausbil shutters $27m long short fund
|Ausbil Investment Management has shuttered its Long Short Focus Fund, with $27 million in funds under management (FUM).
Ageing dynamics require holistic retirement planning: La Trobe
|As more Australians enter retirement, the phase increasingly resembles a "distinct" economic life cycle, making better retirement planning essential rather than just an opportunity for financial advisers.
Aware Super elevates data and AI with new promotions
|Artificial intelligence (AI)and data analytics are becoming increasingly central to investment decision-making, with Aware Super reshaping its investment leadership to strengthen how technology informs portfolio strategy.
Challenger open to TAL takeover at a better price
|Challenger will continue to engage with TAL Daiichi Life to get a better offer price, after it rejected the takeover bid earlier this week, stating the offer falls short of a level it could recommend to shareholders.
Further Reading
Products
Expert Feed
When geopolitics becomes a portfolio risk
Geopolitics is back - again - and Australian investors can no longer treat it as distant background noise.
Does association membership still matter?
With all the changes the advice sector has experienced in recent years, such as regulatory reform and increased education and professional standards ...
Digital assets and where they stand in 2026
So far in 2026 digital assets have captured the headlines largely for the wrong reasons, but that doesn't tell the full story.
Rethinking default design in a changing market environment
The evolution underway in the US DC system highlights the value of periodically reassessing default design assumptions.
Featured Profile
Jacqueline Fernley
CHIEF EXECUTIVE OFFICER
ARC POINT OCIO PTY LTD
ARC POINT OCIO PTY LTD
Jacqueline Fernley is a self-confessed nerd, a market animal and as of this year, her own boss.
The Financial Standard podcast Tune in each week as we discuss the latest developments in Australia's wealth management industry. |  |
I'm confused. If the fees and charges are so in industry funds where does all this money come from to do $9,000,000 dollars worth of advertising. Assuming this figure is correct.
Surely it's not all from sponsors?
"Industry SuperFunds are run only to benefit members".
How is spending so much on advertising to the benefit of their members?
Imagine the outcry if a retail superannuation fund manager dipped into investors accounts to fund its advertising. The ISA advertising must surely reduce its members return.
So much for "not for profit"! They are obviously making a profit!
What a freaking joke. And the only objections come from posts made in forums like this.
In compare the Pair terms Banks are advertising predominately home/business loans. Thats thier cash cow. How can Industry Funds compare advertising of that type? Apples and Oranges to me!!