Clients want a "social" relationship with advisersBY ALICE URIBE | MONDAY, 15 JUL 2013 10:10AMMore than half of adviser clients would like to communicate with their adviser via social media platforms, LinkedIn's Sascha Ambrose told the audience at the first day of the AdviserEdge Social Advice Summit in Melbourne. |
Editor's Choice
CFS launches retirement income optimiser
|Colonial First State (CFS) has launched a new retirement feature designed to give eligible super members greater flexibility in preparing for retirement and accessing future income options.
Perpetual names insto relationship, funds services lead
|Perpetual Corporate Trust, the corporate trustee, custody and digital infrastructure services arm of Perpetual, has welcomed an executive to oversee its institutional relationships and managed funds services.
Woodbridge loans $100m for Brisbane residential development
|Woodbridge Capital has provided a new $100 million loan for a residential development in Brisbane, delivering 150 apartments close to the CBD.
Chalmers applauds $22bn Budget deficit
|In the government's Final Budget Outcome, Treasurer Jim Chalmers said the $22.6 billion deficit is still $6 billion better than forecasts.
Further Reading
Products
Expert Feed
When geopolitics becomes a portfolio risk
Geopolitics is back - again - and Australian investors can no longer treat it as distant background noise.
Does association membership still matter?
With all the changes the advice sector has experienced in recent years, such as regulatory reform and increased education and professional standards ...
Digital assets and where they stand in 2026
So far in 2026 digital assets have captured the headlines largely for the wrong reasons, but that doesn't tell the full story.
Rethinking default design in a changing market environment
The evolution underway in the US DC system highlights the value of periodically reassessing default design assumptions.
Featured Profile
Rachel Alembakis
STEWARDSHIP MANAGER
UNITING ETHICAL INVESTORS LIMITED
UNITING ETHICAL INVESTORS LIMITED
As a highly respected journalist, Rachel Alembakis helped push sustainable investing on the agenda long before it was mainstream. Now, she's stepped into the arena to shape the industry from within. Karren Vergara writes.
The Financial Standard podcast Tune in each week as we discuss the latest developments in Australia's wealth management industry. |  |
I think there are some valid points in this article, and from recent research we have undertaken with various financial services organisations it is apparent that social media is an important factor in client attraction and retention, with some businesses indicating up to 40% of new business comes in their door via social media.
However with regard to the issue of multiple brands, we have found that a top-down approach to design and base content helps to support the relevant brands. I think there needs to be an acknowledgement that whilst visual branding and information content can be guided by the brand themselves, the manner and terminology in which it is delivered is ultimately up to the adviser as it is with this person the prospect and client has a relationship.
Successful social media in financial services can be implemented but for dealer groups and larger organisations it starts at the top in a systematic manner and then is drip fed through to individuals with enough leverage to be authentic in the social media space. We need to stop wondering how and just start doing. Because the guys in this space who are doing it well have one thing in common: they are going for it and are willing to learn as they go.