Praemium launches FoFA-ready CRM toolBY MARK SMITH | MONDAY, 17 JUN 2013 12:00PMPraemium has launched a new cloud-based customer relationship management (CRM) solution for financial advisers. |
Editor's Choice
Sequoia gives InterPrac sale a second shot
|Sequoia is trying its hand at selling InterPrac Financial Planning again after its first sale attempt to Conquest Investment Management was left in the air.
American Century names APAC managing director
|The new managing director will be based in Sydney and joins American Century from Dimensional Fund Advisors.
CSC tests waters on digital assets with Northern Trust
|Commonwealth Superannuation Corporation, the super fund for public servants and the defence force, has signed a Memorandum of Understanding with Northern Trust to advance digital investment infrastructure across institutional markets.
Vanguard adds floating rate ETF, managed fund to product suite
|Vanguard has launched an Australian floating rate bond index strategy, available through both an ETF and a managed fund format.
Videos
Brought to you by ![]()
Further Reading
Products
Expert Feed
When geopolitics becomes a portfolio risk
Geopolitics is back - again - and Australian investors can no longer treat it as distant background noise.
Does association membership still matter?
With all the changes the advice sector has experienced in recent years, such as regulatory reform and increased education and professional standards ...
Digital assets and where they stand in 2026
So far in 2026 digital assets have captured the headlines largely for the wrong reasons, but that doesn't tell the full story.
Rethinking default design in a changing market environment
The evolution underway in the US DC system highlights the value of periodically reassessing default design assumptions.
Featured Profile
Liza McDonald
HEAD OF RESPONSIBLE INVESTMENT
AWARE SUPER
AWARE SUPER
Liza McDonald would have you believe her path from a legal secretary to the head of responsible investment at Aware Super was a matter of good fortune. Her career says otherwise. Riddhima Talwani writes.
The Financial Standard podcast Tune in each week as we discuss the latest developments in Australia's wealth management industry. |  |
While I would agree with the Outlook comparison, I think Praemium should work hard to make their software much more intuitive at first sight. For a lot of CRM users, seeing a vast array of buttons on the interface makes it difficult to manage and even to learn how to use at first. This is why many CRM software are faltering and having low adoption rate, while some newer CRM with slightly more innovative interfaces are starting to see much higher adoption rates.
I think this is a good start, but they have to solidify the right direction for the future. Best of luck!