ISA spends $9 million on ad campaignBY JAMES FERNYHOUGH | THURSDAY, 27 FEB 2014 12:25PMIndustry Super Australia (ISA) has confirmed that it spent around $9 million on advertising in 2013, despite some media reporting a much higher figure. Related News |
Editor's Choice
Australia, UK partner to procure well-regulated financial markets
Following its inaugural meeting in September 2025, the second UK-Australia Joint Financial Regulatory Forum took place this week, with Australia remaining vocal about placing greater emphasis on governance and asset valuation of private markets.
Count takes 30% stake in Brisbane advice firm
Count has agreed to acquire a 30% stake in Brisbane-based accounting and financial advice firm Apiary Financial, continuing its push to expand its equity partnership network while reporting stronger first-quarter earnings.
Audit quality continues to fall short: ASIC
The corporate regulator has called for improvements in audit quality and financial reporting after its latest surveillance found companies, including superannuation funds, are still not getting the fundamentals right.
ETFs entering 3.0 era: JPMAM
JPMAM believes thematic ETFs may become a thing of the past as actively managed ETFs become more prevalent.
Further Reading
Products
Expert Feed
When geopolitics becomes a portfolio risk
Geopolitics is back - again - and Australian investors can no longer treat it as distant background noise.
Does association membership still matter?
With all the changes the advice sector has experienced in recent years, such as regulatory reform and increased education and professional standards ...
Digital assets and where they stand in 2026
So far in 2026 digital assets have captured the headlines largely for the wrong reasons, but that doesn't tell the full story.
Rethinking default design in a changing market environment
The evolution underway in the US DC system highlights the value of periodically reassessing default design assumptions.
Featured Profile
Jacqueline Fernley
CHIEF EXECUTIVE OFFICER
ARC POINT OCIO PTY LTD
ARC POINT OCIO PTY LTD
Jacqueline Fernley is a self-confessed nerd, a market animal and as of this year, her own boss. Riddhima Talwani writes.
The Financial Standard podcast Tune in each week as we discuss the latest developments in Australia's wealth management industry. |  |
I'm confused. If the fees and charges are so in industry funds where does all this money come from to do $9,000,000 dollars worth of advertising. Assuming this figure is correct.
Surely it's not all from sponsors?
"Industry SuperFunds are run only to benefit members".
How is spending so much on advertising to the benefit of their members?
Imagine the outcry if a retail superannuation fund manager dipped into investors accounts to fund its advertising. The ISA advertising must surely reduce its members return.
So much for "not for profit"! They are obviously making a profit!
What a freaking joke. And the only objections come from posts made in forums like this.
In compare the Pair terms Banks are advertising predominately home/business loans. Thats thier cash cow. How can Industry Funds compare advertising of that type? Apples and Oranges to me!!