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General

Consumers have no loyalty to financial institutions

The average Australian customer of each of the major banks deals with more than four institutions across their full range of financial services. This shows there is little loyalty towards any one institution, Roy Morgan has concluded.

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Read more: Roy Morgan,  General,  CBA Group,  ING Direct,  Westpac Group,  ANZ Group,  ANZ Group 29.9 %,  Australia,  Citibank,  Citigroup customers,  Credit Unions,  Financial System Inquiry - Interim Report,  June 2014,  NAB Group,  Norman Morris,  Roy Morgan Research,  Second