Westpac minimises disruption with disruption
Appealing to the younger members of its customer base, Westpac launched an innovative tool enabling access to its online banking features via social messaging apps and SMS.

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Read more: AustraliaSMSWestpac KeyboardAustraliansDaniel PeledDataficationFacebook MessengerGeorge FrazisiOSiPhoneSnapchatTwitterWeChatWestpac GroupWestpac Live MobileWhatsApp
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