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Raelene Seales
CHIEF EXECUTIVE OFFICER
PRIME SUPER
PRIME SUPER
Prime Super's Raelene Seales' immersions in cultures of innovation and creativity have equipped her to breathe new life into the fund, to the benefit of its broad church of members. Andrew McKean writes.
What a surprise that SMSF members are satisfied with the vehicle that they chose :)
Calculating performance as $ is not really comparing apples to apples, because you'd expect that SMSF's by their very nature to generally have higher balances than their industry fund and retail counterparts.
Of course a SMSF owner will be happier if their super fund grew by $100k* from $500k to $600k, compared to a retail/industry fund members who's balance grew by $10k (assuming no contributions) from $50k to $60k. After all that's a $90k better 'performance' yet still both returned 20%.
I appreciate that you can not properly compare by % because no SMSF is the same, buts its still wrong to say that SMSF are happier with performance because the measure is wrong/false.