New leadership at SuperConcepts

SuperConcepts has expanded its leadership team with the creation of two new general manager roles.

Annette Sheppard will become general manager of growth and Yasmin Omar-Meer has been appointed general manager of strategy, product and price.

Sheppard's new role will involve overseeing key account relationship management, sales and marketing functions for SuperConcepts.

Sheppard was previously national sales manager with SuperConcepts and will continue to be client-focussed in her new role.

Prior to joining SuperConcepts, Sheppard worked in accounting and boutique administration firms that services self-managed superannuation funds and corporate industry super funds.

Omar-Meer was previously executive manager of marketing and was an equity partner in MoreSuper for 10 years. MoreSuper was acquired by SuperConcepts in 2018.

SuperConcepts chief executive Lara Bourguignon said: "SuperConcepts has a strong culture of succession planning with our staff and I'm always pleased when we can reward home-grown talent and showcase the depth of talent and SMSF experience we have within the organisation."

"These appointments are a testament to the hard work and commitment that Annette and Yasmin have demonstrated to our organisation and its customers."

The new appointments come after a SuperConcepts leadership re-shuffle last month, when chief operating officer James Fitzpatrick decided to leave after three years.

The two new positions Sheppard and Omar-Meer are stepping into were created to replace the chief operating officer role.

At the time, Bourguignon said she looked forward to promoting from within to fill the new leadership roles and the new structure would better serve clients.

Earlier this year, SuperConcepts also had to fill the role of chief financial officer following Adrian Urquhart's departure and again promoted from within - with finance manager Mark Bailey stepping into the role.

Current general manager Sherry Midgley was also promoted from within at SuperConcepts, having previously been people and culture executive manager.

Read more: SuperConceptsAnnette SheppardYasmin Omar-MeerLara BourguignonAdrian UrquhartJames FitzpatrickMark BaileySherry Midgley
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