Xplore Wealth announced the appointment of a new head of distribution and marketing.
Anne Hamieh steps into the role, which has been empty since Tony Nejasmic departed for Lonsec in June.
Hamieh was most recently intermediary sales manager at Vanguard Australia for five years.
Prior to her time at Vanguard, Hamieh was head of distribution at Centuria Capital and a distribution manager at Wilsons Advisory Stockbroking.
Her appointment rounds out a number of recent executive appointments for Xplore - Michael Wright, former head of advice at BT Financial Group, joined as chief executive while Bruce Hawkins was named chief financial officer.
Xplore chair Peter Brook said: "Anne's appointment not only bolsters a revitalised Xplore Wealth executive team but fulfils a critical gap for Xplore Wealth in its sales and relationships efforts and promoting the company's underlying capabilities."
He added that Hamieh will complement the company's other recent appointments.
"This appointment in combination with Mike and Bruce is a strong signal of deliberate recalibration by the board to introduce executive talent comprised of high-performing professionals that we believe have the requisite skills and track record to expand the Xplore Wealth business in line with our strategic growth targets," he said.
Brook explained that the distribution and marketing function is essential to Xplore's ability to achieve results.
Shares in the company are currently trading at $0.093.
Hamieh said that she is looking forward to joining Xplore.
"I am joining during a pivotal period for the company and our discussions regarding vision and growth ambitions for Xplore Wealth really helped cement my decision to join," she said.
"I look forward to meeting the collective challenge ahead and the opportunity to deliver solutions that support the needs of advice businesses and their clients operating under the heightened demands of regulatory scrutiny and community expectations."
Hamieh will start at the company on August 26, while Michael Wright doesn't officially step into the chief executive role until September 9.
Wright said that Anne was a key member of the highly regarded Vanguard Investments team and led the launch of Vanguard Diversified Managed Accounts.