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Industry funds spend millions on advertising

Industry superannuation funds are spending millions of dollars a year on advertising, with some funds' expenditure even exceeding that spent by banks on their own superannuation advertising campaigns, figures released by Nielsen show.

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Read more: SuperannuationCbusAustralianSuperNielsenCBAAustralia InstituteBTCoalitionColonial First StateCommonwealth BankDavid AtkinFebruary Financial StandardFinancial Standard iPad appHoward government reformsIan SilkIndustry Super AustraliaIndustry SuperFund groupISAJanuary 2013January 2014March 10 issuePaul Ortiz-GomezWestpac Group