Newspaper icon
The latest issue of Financial Standard now available as an e-newspaper

Industry funds spend millions on advertising

Industry superannuation funds are spending millions of dollars a year on advertising, with some funds' expenditure even exceeding that spent by banks on their own superannuation advertising campaigns, figures released by Nielsen show.

Upgrade your subscription to access this article

And gain access to:
  • All archived news content
  • Access to the Financial Standard app
  • Home page news customisation
  • Financial Standard 's fortnightly newspaper
  • 25% discount on tickets to networking events
And more
Already A Subscriber?

Read more: SuperannuationCbusAustralianSuperNielsenCBAAustralia InstituteBTCoalitionColonial First StateCommonwealth BankDavid AtkinFebruary Financial StandardFinancial Standard iPad appHoward government reformsIan SilkIndustry Super AustraliaIndustry SuperFund groupISAJanuary 2013January 2014March 10 issuePaul Ortiz-GomezWestpac Group