A $2.8 billion industry superannuation fund is welcoming a former Rest general manager to lead its member experience capability.
Club Plus Super appointed Beth Parkin as its new head of member experience, as the fund aims for a larger membership base.
Previously a general manager of customer service at Rest, Parkin has more than 20 years of experience in customer related roles from previous stints at Vodafone, eBay and Optus.
Club Plus Super chief executive Stefan Strano said Parkin's appointment would allow the fund to continue evolving its member journey.
"Beth's appointment is timely for our fund," Strano said.
"As advancements in technology continue to transform our industry we see many exciting opportunities to better understand and deliver for our members.
"We are delighted to have Beth join our team as Club Plus Super continues to evolve to support and enhance the journey of our members to retire on their own terms."
Parkin's appointment is the latest in a string of movements the fund has made towards an improved member experience.
Almost two years ago it established a dedicated member experience team, which combined marketing and communications with its internal contact centre and member servicing.
Parkin said she is excited to join the fund, noting her foundations in hospitality, which aligns with the fund's member base.
"It's an exciting time to join Club Plus Super," she said.
"I'm excited to be part of team that is servicing members and employers in that industry [hospitality]. I look forward to leading a number of strategically significant 'experience' initiatives for our fund."