The latest issue of Financial Standard now available as an e-newspaper
Consumers have no loyalty to financial institutionsBY MARK SMITH | MONDAY, 18 AUG 2014 12:50PM
The average Australian customer of each of the major banks deals with more than four institutions across their full range of financial services. This shows there is little loyalty towards any one institution, Roy Morgan has concluded.
Read more: Roy Morgan, General, CBA Group, ING Direct, Westpac Group, ANZ Group, ANZ Group 29.9 %, Australia, Citibank, Citigroup customers, Credit Unions, Financial System Inquiry - Interim Report, June 2014, NAB Group, Norman Morris, Roy Morgan Research, Second
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