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Consumers have no loyalty to financial institutions

The average Australian customer of each of the major banks deals with more than four institutions across their full range of financial services. This shows there is little loyalty towards any one institution, Roy Morgan has concluded.

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Read more: Roy MorganGeneralCBA GroupING DirectWestpac GroupANZ GroupANZ Group 29.9 %AustraliaCitibankCitigroup customersCredit UnionsFinancial System Inquiry - Interim ReportJune 2014NAB GroupNorman MorrisRoy Morgan ResearchSecond