The Australian Institute of Superannuation Trustees recognised excellence and innovation in communication and member engagement at its recent annual Awards for Excellence.
UniSuper took out the Best Digital Award (over $40,000 spend) for a campaign using personalised snapshot videos for more than 200,000 members. It shows members how their super was tracking and complemented paper statements with next steps based on individual profiles.
Mercy Super's You've Been Noticed campaign saw the fund take out the Best Direct Marketing Campaign for a budget of $40,000 and under. The campaign congratulated members on key actions they had taken to improve their super and provided next best steps.
For over $40,000, First State Super took home the prize for its email, mobile and online efforts.
VicSuper took out the Best Annual Report award for FY18. The report included easily accessed disclosure and it clearly identified potential challenges from the fund's external environment and how this could impact on members.
The AIST Platinum Communication Award was awarded to HESTA following the fund scooping up three other communication awards on the night, including Best Business-to-Business Award for a campaign that leveraged data from more than 200,000 members working in Aged Care.
Other winners included Best B2B Campaign for under $40,000 (Cbus, Contribution Kickstarter), Best B2B Campaign for over $40,000 (HESTA, Reimagining Aged Care), and Best Internal Communications campaign (HESTA, BOOST).
AIST chief executive Eva Scheerlinck said the AIST Awards demonstrated that profit-to-member super funds were increasingly using innovative campaigns to connect with both members and employers.
"Funds are increasingly using data to provide members with a more personal, individual narrative of their super journey," Scheerlinck said.
"Importantly, improving member outcomes is at the heart of these successful campaigns."