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	<title>Financial Standard Comments - Fintechs face marketing battle</title>
	<description>The constant uphill battle faced by Australian fintech start-ups to enter the local marketplace is evidenced by research suggesting these new players pose little threat to the industry.</description>
	<link>https://www.financialstandard.com.au/feed/latest?story=89572890</link>
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	<language>en-AU</language>
	<copyright>Copyright 2026 Financial Standard</copyright>
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