Financial Standard Comments - AustralianSuper ramps up data-gathering strategy AustralianSuper has launched an online member engagement tool which aims to gather more precise information about members in order to better target its engagement campaigns. https://www.financialstandard.com.au/feed/latest?story=45157585 Tue, 11 Nov 2014 16:16:39 +1100 Tue, 11 Nov 2014 16:16:39 +1100 en-AU Copyright 2026 Financial Standard 5 Comment by Jason West (Bond University)

This is not 'big data'. It is just data.

Big data involves either petabytes of static or streaming data, or it is associated with 'difficult' data - images, audio, video, etc.

The aims of big data are to allow it to ask the questions and then you doing the analysis to find the answers, rather than the other way around.

Reply to article

For original story, Click Here.

]]> Jason West (Bond University) Tue, 11 Nov 2014 16:16:39 +1100