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	<title>Financial Standard Comments - Exceeding your MAXpectations</title>
	<description>As I count down to the final hours before the weekend, my mind is already racing to next Wednesday, when we host our annual forum and awards for sales and marketing professionals in financial services (a.k.a. MAX).</description>
	<link>https://www.financialstandard.com.au/feed/latest?story=40971098</link>
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	<copyright>Copyright 2026 Financial Standard</copyright>
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