Financial Standard Comments - Super social media yet to excite members Social media usage by super funds generates much more excitement among the funds themselves than it does among its members, reveals research by Rainmaker. https://www.financialstandard.com.au/feed/latest?story=38683242 Mon, 17 Mar 2014 13:35:55 +1100 Mon, 17 Mar 2014 13:35:55 +1100 en-AU Copyright 2026 Financial Standard 5 Comment by Geoff Brooks (Equip)

The underlying premise here is that social media following is the only metric worth looking at. More valuable is consideration of:

> What is the SM strategy?
> Who are the followers?
> Does the follower profile meet the strategy objectives?
> What is the share of voice being achieved by the fund relative to its size?

Above all, the overriding metric must be: 'How does following in social media translate into brand loyalty, brand reputation, improved member retention etc.'

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]]> Geoff Brooks (Equip) Mon, 17 Mar 2014 13:35:55 +1100 Comment by Esteban Rodriguez Casey (VicSuper) We find that we can't afford not to have a SM presence as this is where people like to share their experiences about the brand and a few select it as their preferred channel to communicate with the brand. So we use social media to engage, educate, raise the profile of our brand but overall, we are there just to listen and reply to enquiries comments and the occasional complaint.

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]]> Esteban Rodriguez Casey (VicSuper) Mon, 17 Mar 2014 16:59:14 +1100