Financial Standard Comments - ISA spends $9 million on ad campaign

Comment by Ken Ryan (coast & country insurance insurance)

Ken Ryan (coast & country insurance insurance) — Thu, 27 Feb 2014 13:03:05 +1100

I'm confused. If the fees and charges are so in industry funds where does all this money come from to do $9,000,000 dollars worth of advertising. Assuming this figure is correct.

Surely it's not all from sponsors?

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Comment by Noah Williams (Sydney)

Noah Williams (Sydney) — Thu, 27 Feb 2014 13:09:46 +1100

"Industry SuperFunds are run only to benefit members".

How is spending so much on advertising to the benefit of their members?

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Comment by Brian Hade (Advice Evolution Pty. Ltd.)

Brian Hade (Advice Evolution Pty. Ltd.) — Thu, 27 Feb 2014 13:21:34 +1100

Imagine the outcry if a retail superannuation fund manager dipped into investors accounts to fund its advertising. The ISA advertising must surely reduce its members return.

So much for "not for profit"! They are obviously making a profit!

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Comment by John Fisher (John Fisher Financial Services)

John Fisher (John Fisher Financial Services) — Thu, 27 Feb 2014 16:24:10 +1100

What a freaking joke. And the only objections come from posts made in forums like this.

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Comment by M Reck (Partways)

M Reck (Partways) — Fri, 28 Feb 2014 12:02:03 +1100

In compare the Pair terms Banks are advertising predominately home/business loans. Thats thier cash cow. How can Industry Funds compare advertising of that type? Apples and Oranges to me!!

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