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	<title>Financial Standard Comments - AXA planners may not need to rebrand: AMP</title>
	<description>AXA Australia's financial planning network may not have to rebrand under the AMP name, except for the financial planning network bearing the French-based group's name, if the merger proposal is successful, according to Craig Dunn, chief executive at AMP.</description>
	<link>https://www.financialstandard.com.au/feed/latest?story=27293</link>
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	<language>en-AU</language>
	<copyright>Copyright 2026 Financial Standard</copyright>
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