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	<title>Financial Standard Comments - Aligned or independent: Advisers must be relevant</title>
	<description>Whether advisers choose to stand-alone or stand-aligned, they're both confronted with developing an advice model that resonates with the disparate needs of clients.</description>
	<link>https://www.financialstandard.com.au/feed/latest?story=23783449</link>
	<lastBuildDate>Wed, 31 Oct 2012 15:15:37 +1100</lastBuildDate>
	<pubDate>Wed, 31 Oct 2012 15:15:37 +1100</pubDate>
	<language>en-AU</language>
	<copyright>Copyright 2026 Financial Standard</copyright>
	<ttl>5</ttl>
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		<title>Comment by Philippa Sheehan (My Adviser)</title>
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<p>After being in the industry for 20 years, I still find it difficult to understand why Financial Planners don&#39;t focus on what the objectives are for the client. Then what the strategy is to help them get there. Product becomes secondary. It should not matter whether you are with an aligned Licensee or not. Financial Planning grew from a Product Selling environment (Insurance) and has not transitioned much past that until the GFC. Financial Planning is really simple - we help clients achieve their objectives.</p><p><a href="">Reply to article</a></p><p>For original story, <a href="">Click Here.</a></p>
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		<dc:creator>Philippa Sheehan (My Adviser)</dc:creator>
		<pubDate>Wed, 31 Oct 2012 15:15:37 +1100</pubDate>
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