<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/">
<channel>
	<title>Financial Standard Comments - Shift ad budget for Gen Y: Williams</title>
	<description>Super funds must revamp their marketing strategy and reallocate funding from traditional marketing media and focus on online content to better communicate with Generation Y, according to digital marketing expert, Jenny Williams.</description>
	<link>https://www.financialstandard.com.au/feed/latest?story=23764</link>
	<lastBuildDate></lastBuildDate>
	<pubDate></pubDate>
	<language>en-AU</language>
	<copyright>Copyright 2026 Financial Standard</copyright>
	<ttl>5</ttl>
	<item>	</item>
</channel>
</rss>