Financial Standard Comments - BT hones tech for advice scale BT Financial chief Brad Cooper's strategic focus on cross-selling wealth products to Westpac customers will be helped by a multi-pronged technology-based approach. https://www.financialstandard.com.au/feed/latest?story=21274277 Fri, 13 Jul 2012 13:31:43 +1000 Fri, 13 Jul 2012 13:31:43 +1000 en-AU Copyright 2026 Financial Standard 5 Comment by Peter Stewart (Benchmark Consultants) Westpac is back doing what it has done in the past and now with its owned BT fund manager group. That is cross selling its bank customers to its investment funds business. This was done in the 80's and Finanacial Advsiers then witnessed and assault on their clients by the Bank on their clients selling their Westoac Super prioducts.

The result was then the IFA stopped using Westpac products and directing their clients Banking to other Banks. Now this is happenning again, maybe BT will feel the wrath of the IFA market again with stop using BT investments and platforms.

Greed for market share will again affect the building and retension of trusted relationships with IFA's

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]]> Peter Stewart (Benchmark Consultants) Fri, 13 Jul 2012 13:31:43 +1000