It's a pivotal time for the advice industry.

Digital advice is not binary. Clients move in and out of different forms of advice over time. Digital advice is as much an offer for an advisory practice as it is direct to consumer offering from superannuation funds. Indeed, practices share the same cost to serve issues as large institutions and superannuation funds. Digital advice provides a service for all players to "nurture" clients along the advice spectrum. We are on this journey with the rest of the financial services sector and fintechs.

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