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	<title>Financial Standard Comments - Industry fund ads off target?</title>
	<description>Industry superannuation funds need to focus more on member communication, education and online presence, not scaremongering by focussing on fees, according to Vanessa Stoykov, chief executive of marketing, media and communications group Evolution Media.</description>
	<link>https://www.financialstandard.com.au/feed/latest?story=13081</link>
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	<language>en-AU</language>
	<copyright>Copyright 2026 Financial Standard</copyright>
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