The financial services industry's marketing, advertising and sales excellence awards, the 2016 MAX Awards, will be held on the 23rd of June at the Museum of Contemporary Art in Sydney. Nominations are now open.
The annual event is hosted by Financial Standard and is in its 21st year running. Marketing and communication strategies are becoming even more important as the industry hits the multi-trillion dollar mark. Rainmaker predicts that the size of the wealth management market will surpass $8 trillion by 2035.
The format this year will be different to previous years with new categories introduced and other categories falling under new titles.
There are 22 award categories in total with new categories including: Financial Services App of the Year, Industry Association of the Year and Agency of the Year - Financial Services.
There are team categories launched this year including Marketing Team of the Year, Sales Team of the Year and Client Services of the Year.
And the Oscar highlight of the night would be the awarding of the following: Marketer of the Year, Executive of the Year - Sales and Innovation of the Year.
Details on the nomination can be found here and the deadline for nominations is April 18. Eligible campaigns are those ran between March last year to March this year.
Awardees will be recognised at a dinner to be held on Thursday, June 23, at the iconic Foundation Hall of the Museum of Contemporary Art in Sydney.
The complete list of categories are:
Marketer of the Year
Marketing Team of the Year
Website of the Year
Advertising Campaign of the Year
Integrated Campaign of the Year
Public Relations Company of the Year
Social Media Campaign of the Year
Video Campaign of the Year
Digital Marketing Campaign of the Year
Creative Agency of the Year
Agency Executive of the Year - Financial Services
Agency of the Year - Financial Services
Executive of the Year - Sales
Executive of the Year - Client Services
Sales Team of the Year
Client Services Team of the Year
Financial Services App of the Year
Innovation of the Year
Investment Product of the Year
Product Launch of the Year
Industry Association of the Year
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