HUB24 has announced a white label partnership with Lifespan Financial Planning.
The agreement means HUB24 will now provide investment administration and managed portfolio services for the $1.5 billion advice network, which employs 140 authorised representatives throughout Australia.
"We're proud to partner with such a quality advice group and we're looking forward to working with Lifespan's extensive network of representatives," said HUB24 managing director Andrew Alcock.
"We continue to experience strong demand for our wealth management platform, which offers leading-edge technology and broad and unbiased choice for independently-minded advisers."
Lifespan chief executive Eugene Ardino added, "We searched the market for a platform provider with the best technology to enable us to efficiently deliver our own unique investment offering. Lifespan has been offering clients access to its limited managed discretionary account services since 2011, and HUB24's superior platform technology means we can provide a second offering which will combine managed portfolios of Australian and international direct equities with managed funds inside a customised investment solution.
"This will provide more choice for our advisers, plus a more flexible and tax effective solution for many of our clients. Lifespan is proud to be a non-aligned, privately owned group that remains free of the vested interests associated with having institutional parents.
"HUB24 is the perfect fit for us from a values perspective, and its state of the art platform and managed portfolio offering will further support our practices and complement our existing more traditional platform offering, enabling us to continue to provide leading advice and services to clients."