The apparent and growing link between superannuation, retirement and aged care has led an industry fund to strengthen its financial advice arm for members' immediate benefit.
Energy Super's financial advisers have all completed the Accredited Aged Care Professional program, which incorporates training in creating solutions for clients investigating aged care scenarios for themselves and family members.
On top of the $6 billion fund bolstering its personalised advice to clients, financial advisers have used their training to roll out a series of free aged care seminars to members across Queensland.
Energy Super chief executive Robyn Petrou said aged care had become a critical issue for members in two distinct groups - those looking to plan for themselves and those looking to plan for their parents.
"From the overwhelming response we've had to our seminars, it's clear that Australians are crying out for help with this issue. For many it's something they've never encountered before and have been unsure where to turn for help," Petrou said.
"Initially we thought the interest would be predominantly from members aged over 60 years looking to plan their future, but we've had an equal amount of interest from members aged 40 to 50 years needing to help their parents. "
She added the fund's financial advisers are now fully equipped to provide advice solutions that draw on a strong understanding of the aged care industry, aged accommodation choices, and the services provided by ACAT, Home Care, Centrelink and Veterans' Affairs.
"For some of our members, there is an immediate need to understand the options available and the financial implications, including whether they need to sell the family home. For others, it's about gaining information to start the discussion with family members at home," Petrou said.
The fund is also investigating other ways to help members access the aged care help they need.
Financial Standard editor Mark Smith presents a roundup of the week's biggest industry news and executive appointments. In this week's news:
O'Dwyer says life insurance back on the agenda
After being ... Watch video
We invite you to watch our latest video featuring Zurich Investments senior investment strategist Patrick Noble.
The question of how to generate a satisfactory return to meet investors' needs is becoming ... Watch video
With an 8-14% per annum return objective over the long term, the Pengana PanAgora Absolute Return Global Equities Fund is clearly managed by a team with investment acumen and a well thought out process.
Broadly ... Watch video
We invite you to watch our latest video featuring Bell Direct chief executive officer Arnie Selvarajah.
In the video and accompanying article he explains how easily the increasing number of advisers using ... Watch video
We invite you to watch our latest video featuring the head of ANZ ETFS, Kris Walesby.
In it he introduces a new ETF, due for launch later in July, which tracks the Euro Stoxx 50 index of major companies ... Watch video
Get it Daily
FREE to your inbox, get the Financial Standard Daily Email.