ING DIRECT Living Super has expanded the numbers of shares available on its investment menu to include S&P/ASX 300 shares as well as 26 additional ETFs.
The company said the move is a result of increased demand by clients and their advisers, citing CoreData research which said the appetite for share trading through superannuation is growing year on year, with more than 70% of retail superannuation investors saying they are interested in using ETFs, LICs and direct share trading options.
"Investors are increasingly looking for control of their superannuation, which asset classes like direct share trading and ETFs offer," ING DIRECT head of third party distribution Mark Woolnough said.
"It's one of the reasons that direct investor offerings like Living Super have experienced such rapid growth in the past few years. Advisers and their clients have been asking for more in terms of direct investment options, and we have delivered."
The expansion of ETFs available through ING DIRECT Living Super comes during a strong period of growth for the ETF market.
ING DIRECT Living Super has also recently launched an online corporate actions facility to make it easier for advisers to manage their clients' corporate actions.