New robo-advice business launches
Tuesday, 16 February 2016 12:56pm

BetaSmartz, a new robo-advice platform aimed at both institutional and retail investors, has launched today.

The platform uses algorithms based on 60 years of academic research to create portfolios that equal the performance and sophistication of those in use at global fund managers

The company says its platform is flexible, scalable and efficient enough to suit institutions, adviser groups and individuals.

"Robo-advice is a buzzword right now, but basically it's the application of technology to what is otherwise a manual, inefficient process," the group's founder and chief executive John James said.

"Many firms are looking for a solution for their particular clients and BetaSmartz gives them a smart platform that can automate the production of sophisticated global portfolios for any investor. By applying the techniques of sophisticated global investors to a flexible technology platform we are democratising algorithmic investment."

BetaSmartz portfolios use funds from around the world, with weighting towards liquid, low-cost ETFs. Actively managed funds and socially responsible funds also feature on the platform.

BetaSmartz will initially implement its platform at a number of Australian institutions.

"Our platform lends itself ideally to white labelling," said James. "It solves the buy-vs-build conundrum for large institutions, and gives smaller ones the ability to offer world-class technology to clients under their own brand. It's very well suited to large super/pension funds, who can offer a much wider and more tailored range of portfolios to members at a lower cost, as well as to small investors."

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