Advisers prefer the netwealth investment platform in terms of full functionality, according to Investment Trends research.
Investment Trends' December 2015 Platform Report analysed 506 "key characteristics" of 22 master trust and wrap platforms, which were then compared to the adviser preferences identified in the researcher's regular Planner Technology reports.
After netwealth, the next highest-rated platforms were Colonial First State FirstWrap, HUB24, Asgard eWRAP and MLC Wrap & Navigator.
According to the report, the common preferences expressed by advisers were usability and efficiency improvements and customer support.
"With the aim of improving adviser efficiency and providing greater transparency, the platform industry saw continued focus on enhancing and refreshing platform portals," Investment Trends senior analyst King Loong Choi said.
Choi added, "We have continued to see platforms provide advisers support from new angles rather than just the traditional 'how to use the platform better' guides.
"Key areas of focus include providing strategies which advisers can use to enhance their businesses, and the ability for advisers to easily share research/education with clients to help lift their engagement."
We invite you to watch our latest video featuring Bell Direct chief executive officer Arnie Selvarajah.
In the video and accompanying article he explains how easily the increasing number of advisers using ... Watch video
We invite you to watch our latest video featuring the head of ANZ ETFS, Kris Walesby.
In it he introduces a new ETF, due for launch later in July, which tracks the Euro Stoxx 50 index of major companies ... Watch video
We invite you to watch our latest video featuring Zurich Investments senior investment strategist Patrick Noble.
The question of how to generate a satisfactory return to meet investors' needs is becoming ... Watch video
Financial Standard editor Mark Smith presents a roundup of the week's biggest industry news and executive appointments. In this week's news:
QIC and Future Fund back $3bn renewable fund
A strategic partnership ... Watch video
It is often said by equity managers with a mandate to scour the entire globe for investment ideas that getting the geographic allocation right in any given year is the most important driver of returns.
That's ... Watch video
Get it Daily
FREE to your inbox, get the Financial Standard Daily Email.